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How to Craft a Value Proposition That Actually Converts
If brand positioning is where you stand in the market, your value proposition is what you say when someone asks:
“Why you?”
And here’s the uncomfortable truth…
Most businesses don’t have a value proposition problem. They have a clarity problem wrapped in buzzwords.
Jonathan Eyres
6 days ago3 min read


What Is Brand Positioning (And Why It Matters More Than Your Logo)
If brand strategy is the foundation of your business, brand positioning is the flag you plant in the ground.
It’s the reason someone understands what you do, who you’re for, and why you’re different without needing a sales pitch. And yet, it’s one of the most misunderstood concepts in marketing.
Most businesses think positioning is visual. In reality, it’s mental.
And if you don’t define your positioning intentionally, the market will do it for you, usually in a way you
Jonathan Eyres
Jan 203 min read


Brand Strategy for Businesses: Building an Identity That Drives Growth
When most people hear “brand,” they think logo, colors, or fonts. That is branding. But brand strategy is something different entirely.
Brand strategy is how your business is understood. It is why someone chooses you instead of the competitor down the street who looks, sounds, and prices things similarly. It is the foundation that makes your SEO clearer, your ads convert better, your emails feel consistent, and your sales conversations easier.
Jonathan Eyres
Jan 133 min read


Creating a Forecast You Can Actually Trust
Marketing forecasts have always sounded a little like fortune telling. Someone sits across from a crystal ball, predicts big returns, and hopes real life plays along. Too many marketing plans for small and medium businesses are built exactly like that, optimistic guesses about traffic, leads, and revenue with nothing concrete underneath them. A real forecast is different. It is grounded in your actual numbers, reverse engineered from your goals, and honest about the impacts o
Jonathan Eyres
Jan 63 min read


Choosing the Right KPIs for Growth (And Ignoring Everything Else)
Most businesses track too many metrics, too few metrics, or the wrong metrics entirely. Some even track numbers just because they look good in a deck.
But growth doesn’t come from watching every chart in your dashboard blink like a Christmas tree. It comes from choosing the right KPIs, the ones tied directly to revenue, efficiency, and momentum — and ignoring everything else that’s just taking up oxygen.
Here’s how to choose KPIs that actually drive growth instead of distr
Jonathan Eyres
Dec 10, 20253 min read


Building a Metrics Framework Everyone Actually Follows
If you’ve ever sat in a meeting where three people all used the word “qualified” and somehow meant three completely different things, congratulations — you need a metrics framework.
Every marketing team eventually hits the same wall: chaos. Different definitions. Different dashboards. Different numbers that supposedly measure the same thing.
A solid metrics framework fixes all of that.
Jonathan Eyres
Dec 2, 20253 min read


Creating Executive-Ready Insights Without Losing the Plot
Business meeting with five people in suits discussing a presentation. A screen displays "Creating Executive-Ready Insights" with a pie chart.
Jonathan Eyres
Nov 18, 20253 min read


How to Build a Reporting Rhythm That Doesn’t Eat Your Life
Reporting is like laundry — ignore it for too long and suddenly you're buried. Do it too often, and you're just folding socks all day wondering why you even bother.
Marketing reports are no different. The key is consistency without insanity. You need a rhythm that keeps leadership informed, decisions sharp, and your sanity intact.
Here's how to build a reporting cadence that actually works, without turning you into a spreadsheet zombie.
Jonathan Eyres
Nov 4, 20252 min read


Making It Stick: How to Present Data So People Actually Listen
Let’s be honest—most marketing data presentations are about as exciting as a beige wall. They’re bloated, boring, and packed with charts that look like they were designed by someone who’s never spoken to another human being. If your audience is zoning out before slide three, your data isn’t the problem. Your delivery is.
Good data presentations don’t just inform. They land. They make people lean in, nod along, and say, “Okay… now what?”
Jonathan Eyres
Oct 28, 20252 min read


Proving ROI Without Losing Your Soul: Reporting That Actually Matters
Let’s be real—most marketing reports are like bad online dates: way too much small talk, not enough substance, and a lot of metrics no one cares about. They’re bloated, overdesigned, and somehow say everything except what actually matters: “Did this make us money?”
Good ROI reporting doesn’t drown people in data. It makes the story so clear your CFO could understand it on their third cup of coffee. Here’s how to do it without losing your soul (or your audience).
Jonathan Eyres
Oct 21, 20252 min read


Data Storytelling: Turning Metrics Into Meaning
Here’s the truth: nobody—and I mean nobody—gets excited about raw spreadsheets. If your big marketing insight looks like an Excel file that needs a PhD to decode, your audience has already mentally left the room. Data is powerful, sure, but stories move people.
Think of data storytelling as the difference between reading a restaurant menu and being served a perfectly plated meal. One gives you info. The other makes you hungry to take action.
Jonathan Eyres
Oct 14, 20252 min read


Building Dashboards That Don’t Suck: How to Visualize Marketing Data That Actually Helps
Let’s be honest—most marketing dashboards are a hot mess. They look like someone dumped every metric they could find into a PowerPoint slide and called it a day. If your dashboard makes people squint, scroll, or need a decoder ring to understand what’s going on, it’s not helping. It’s hurting.
Good dashboards don’t just look nice—they tell a story. Here’s how to build one that your team (and your boss) will actually want to use.
Jonathan Eyres
Oct 8, 20252 min read
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