Email Campaign Management
Promotional campaigns, newsletters, product launches, and seasonal marketing designed to keep your audience engaged and drive conversions.
EMAIL MARKETING
At JBowman Creative, we create strategic email marketing campaigns designed to build customer relationships, increase engagement, and drive long-term revenue. From automated flows to promotional campaigns, our team combines strategy, creative design, and data-driven insights to help brands stay connected with their audience at every stage of the customer journey.
EMAIL MARKETING STRATEGY + AUTOMATION + RETENTION
Email Automation
From welcome sequences to abandoned cart flows, we build automated customer journeys that increase retention and revenue.
SMS Marketing
Complement your email strategy with timely SMS campaigns that connect with customers instantly and encourage action.
Segmentation & Personalization
Deliver the right message to the right audience using customer behavior, demographics, and purchase history.
Copywriting & Design
Branded email content and visuals crafted to reflect your voice and encourage engagement.
Reporting & Optimization
Track performance, test campaigns, and continuously optimize for stronger open rates, click-through rates, and conversions.
EMAIL & SMS APPROACH
Our dual approach of email automations and campaigns fuels engagement and revenue for businesses across all industries. These services include:
- Email Automation Setup, Design, & Copywriting
- Strategy & Content Calendar
- Segmentation
- A/B Testing
- SMS Campaign Strategy
- Push Notification Campaigns
AUTOMATION THAT DELIVERS
We build targeted email sequences based on demographic and behavioral data to keep revenue flowing in. From abandoned carts to welcome series and birthday surprises, our tailored automations connect with your audience at every step of their journey.
HIGH ENGAGEMENT FLOW EXAMPLES:
- Abandoned Cart
Recover lost sales from forgotten carts.
- Post-Purchase Thank You
Show appreciation and upsell related products.
- Product Review Callout
Gather valuable customer feedback.
CAMPAIGN MANAGEMENT
Our email and SMS campaigns are built to strengthen customer loyalty and grow your brand. Whether it's lifestyle content or promotions, we create bold, engaging messages that keep your audience coming back
OUR SERVICES INCLUDE:
- Strategy & Content Calendar
Plan ahead for maximum impact
- Personalization
Tailor your messages to your audience for better results.
- A/B Testing
Test different content, subject lines, and timing for optimal performance.
- Segmentation
Send the right message to the right customer at the right time.
CHECK OUT OUR OTHER WORK
Email and SMS marketing, common questions
What does your email marketing service include?
The whole program, not just sending: strategy and content calendar, campaign management, automated flows, SMS campaigns, list segmentation and personalization, the copywriting and design of every email, and monthly reporting with optimization. JBowman Creative runs it as one system so promotions, automations, and retention work together instead of competing for the inbox.
What is email automation, and why does it matter?
Automation is email that sends itself based on what a customer does: a welcome series when someone joins the list, a reminder when a cart is abandoned, a thank you after a purchase, a request for a review a week later. These flows are set up once and keep producing revenue every month without anyone pressing send, which is why they usually outperform one off campaigns.
Do you write and design the emails, or do we?
JBowman Creative writes and designs them. Because the same team produces the photography, video, and graphic design behind your brand, the emails look like the rest of your marketing rather than a template with your logo dropped in. You review and approve before anything goes out.
Is SMS marketing worth adding to email?
For time sensitive offers, appointment reminders, and quick announcements, yes. Text messages get opened within minutes, so they are best used sparingly for things that need attention now, with email carrying the longer story. Consent and opt out handling are built into the setup so the program stays compliant.
What platforms do you work with?
Whatever fits the business and what you already use. JBowman Creative works with the major email and SMS platforms and can connect them to your website, booking system, or store so the automations trigger from real customer activity. If you have no list or platform yet, the team sets one up from scratch.
How often should we be emailing our customers?
Often enough to stay remembered, not so often that people unsubscribe. The right rhythm depends on the business: a restaurant and a home builder have very different cycles. Segmentation solves most of this, since customers get the messages that fit where they are rather than every message. The plan sets a cadence and the reporting shows when to adjust it.
Do you work with businesses outside Nashville?
Yes. JBowman Creative is based at 700 Church St in downtown Nashville and runs email and SMS programs for businesses across Middle Tennessee and beyond. The work lives inside your email platform, so strategy sessions happen in person or online, whichever suits your team.
How much does email marketing management cost?
It depends on how many campaigns go out each month, how many automated flows are built, and whether SMS is included. JBowman Creative scopes the program after a short discovery call and quotes a fixed monthly fee, separate from your platform's own sending costs, so you know the number before the first campaign.
How do you measure results?
By revenue and actions, not just opens. Each month you get a plain language report covering deliverability, open and click rates, conversions, revenue by campaign and by automation, and list growth, with notes on what changed and what gets tested next.