Case studies / Website design
8,000 lots of track record, presented in one site.
A land developer website for K2 Development, Nashville and Georgia
K2 Development is a Nashville land development firm that has delivered more than 8,000 lots across 40 plus communities in Tennessee and Georgia, managing roughly $500 million in site work over 15 years. JBowman Creative designed and built k2tn.com to put that record in front of the builders, landowners, and municipal partners who decide who develops the next master planned community.
- Lots developed
- 8,000+
- Communities
- 40+
- Site work managed
- $500M
- In business
- 15+ years
The challenge
Land development is a trust business with a long sales cycle. A builder committing to lots in a new community, or a landowner choosing who will entitle and grade the family acreage, wants proof that the developer has done this before at scale. K2 had the proof in abundance, but it was scattered across plats, closings, and conversations rather than sitting in one place a prospect could find at eleven o'clock at night.
The site also needed to make a point about how K2 develops: master planning that conserves nature while establishing real neighborhoods, which is a genuine differentiator in fast growing Middle Tennessee.
What we built
A credential first website. The numbers that matter to a builder or landowner appear immediately, and the Projects section is split by state so a Georgia prospect and a Tennessee prospect each see work in their own market.
- Home, About, Projects (Tennessee and Georgia), and Our Team pages
- Project galleries for featured communities, including Waterford in Tennessee and Acacia in Georgia
- A trust section that states K2's experience and community commitment plainly
- Direct email and phone contact, because K2's deals start with a conversation rather than a form
- A responsive build that reads cleanly on a phone during a site walk
Built for search. The site's title carries the exact phrase K2 wants to own, Developing Middle Tennessee, and every project state, community, and team page sits at its own indexable URL with canonical tags and structured data in place. Location naming throughout the site connects K2 to the specific markets it develops in.
The results
- Live at k2tn.com
- Homepage title tag: “K2 Development | Developing Middle Tennessee”
Questions about the K2 Development project
What did JBowman Creative build for K2 Development?
A credential led land development website with state specific project galleries, a team page, and a clear statement of K2's master planning approach.
How should a land developer present its portfolio online?
Lead with scale (lots, communities, and dollars of site work), then show individual communities by market, then introduce the people. That is the order a builder or landowner evaluates a developer in.
Does JBowman Creative work with businesses outside Nashville?
Yes. K2 develops in both Tennessee and Georgia, and the site was built to serve prospects in each market. JBowman Creative is based in Nashville and works with clients across Middle Tennessee and well beyond it.
Want a website that works this hard?
JBowman Creative designs and builds custom websites in Nashville with the SEO foundations built in, then grows them with SEO, Google Ads, video, and social from one team. See more of the work on the website design page.