Case studies / Website design
A 35 year construction legacy, built for the web.
A commercial construction website for Solomon Builders, Nashville
Solomon Builders is a Nashville commercial construction firm that has been building corporate centers, churches, and institutional projects like the Nashville Zoo since 1991. JBowman Creative designed and built solomonbuilders.com, a site that puts three decades of relationships, craftsmanship, and completed projects in front of the owners, architects, and future employees who decide whether to call.
- Building in Nashville
- Since 1991
- Project focus
- Commercial
- Featured client
- Nashville Zoo
- Company philosophy
- People over profits
The challenge
For most of its history, Solomon Builders won work the way great contractors do: by reputation and referral. That works right up until a prospect who has never met the team searches the company name before returning a call. A firm that has built for the Nashville Zoo and for congregations across Middle Tennessee needed a website that carried the same weight as a handshake with founder Ty Osman.
The site also had a second audience. Solomon's people over profits philosophy is a recruiting message as much as a sales message, and a construction company competing for skilled superintendents and project managers needs a place to say so.
What we built
A clean, image led site organized around the questions a commercial owner actually asks: who is the team, what do they value, what have they built, and what do their clients say afterward. The Projects gallery does the heavy lifting, with completed work like the Nashville Zoo, Seven Springs, and UTA Nashville shown as finished buildings rather than renderings.
- Dedicated pages for Our Team, Our Values, Services, Projects, Testimonials, and Contact
- Client testimonials in the client's own words, including Nashville Zoo's Rick Schwartz: “everything is so custom”
- A founder's message from Ty Osman so the company's voice comes through, not a template's
- Careers and social links, so the recruiting story lives on the same site as the sales story
- A fully responsive build that presents the same way on a job site phone as on an owner's desktop
Built for search. Every service, project set, and team page lives at its own indexable URL with a clear heading structure, canonical tags, and structured data in place, so search engines can read the site the way a person does. Page titles carry the Solomon Builders name, and the Nashville address and phone number appear on the site so local search can connect the company to the market it serves.
The results
- Live and in daily use at solomonbuilders.com
- Team, values, services, projects, testimonials, and contact all on one site, each at its own URL
Questions about the Solomon Builders project
What did JBowman Creative build for Solomon Builders?
A custom commercial construction website with team, values, services, projects, testimonials, and contact pages, designed to turn a 35 year reputation into something a prospect can see in two minutes.
Why does a construction company need a portfolio website?
Owners, architects, and developers research a contractor online before returning a call. A projects gallery with real completed buildings and named client testimonials answers the trust question before the first meeting.
Does JBowman Creative work with commercial contractors?
Yes. Solomon Builders is one of several construction clients, and the same discipline applies to every one: lead with finished work, name the clients, and make the next step obvious.
Want a website that works this hard?
JBowman Creative designs and builds custom websites in Nashville with the SEO foundations built in, then grows them with SEO, Google Ads, video, and social from one team. See more of the work on the website design page.
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