A storm season site built to book inspections.

A roofing and remodeling website for Hardison Homes, Franklin, Tennessee

Hardison Homes is a family run roofing and remodeling contractor based in Franklin, Tennessee, led by Paul, a licensed and insured general contractor, with more than ten years of experience across Middle Tennessee. JBowman Creative designed and built hardisonhomestn.com around the moment that actually starts the job: a homeowner standing in the yard after a storm, looking for someone who will handle the insurance claim.

In business: 10+ years
Core services: 5
Named service areas: 6
Emergency response: 24/7

The Hardison Homes homepage, built by JBowman Creative — hardisonhomestn.com, as built.

The challenge

Roofing is a business of urgent, unplanned decisions. A homeowner finds a leak, or comes outside after a hailstorm, and the search that follows is short and impatient. Whoever answers first, and sounds like they have done this before, usually gets the call.

There was a second job for the site. A large share of the work runs through insurance claims, and homeowners who have never filed one are wary of being talked into a roof they do not need. The site had to make the claim process look handled rather than daunting, for a family business competing against national roofing outfits with far bigger advertising budgets.

What we built

A site organized around the emergency first and the estimate second. The phone number, the office hours, the 24/7 emergency line and a free inspection form all sit on the first screen, and every storm scenario a homeowner might search for has a page of its own.

A homepage that opens with the free inspection request form, the phone number, and the current roof replacement offer
Dedicated pages for roof replacement, roof repair, roof inspection, storm damage, and remodeling
Storm damage split further into emergency repair, wind damage, hail damage, and interior damage, matching how homeowners search after a storm
Insurance claim support carried through every service page, because it is the service inside the service
An areas served page naming Franklin, Berry Hill, Brentwood, Spring Hill, Arrington, and Nolensville
A before and after remodeling gallery, since a renovation sells on the finished room
A seasonal Christmas light installation service with its own packages, five step process, and quote form

Built for search. Every service sits at its own indexable URL with Nashville and Middle Tennessee in the page title, so a search for roof replacement, roof repair, or hail damage in the area lands on a page written for exactly that rather than on a general services page. The areas served page names the individual cities, and canonical tags and structured data are in place across the site.

The results

Live at hardisonhomestn.com
Sixteen indexable pages across services, storm scenarios, areas served, and the team
Canonical tags and structured data in place, and the build renders responsively on a phone

Questions about the Hardison Homes project

What did JBowman Creative build for Hardison Homes?

A roofing and remodeling site built around the free inspection request, with a dedicated page for every service and for every storm scenario a homeowner searches after bad weather.

How should a roofing contractor structure a website?

Put the phone number, the hours, and a free inspection form where a homeowner in a hurry will find them, then give every service and every storm scenario a page of its own. People search for hail damage, not for roofing services.

Does JBowman Creative build websites for home service contractors?

Yes. Roofing, remodeling, pools, landscaping, and the trades around home building are a large part of the website work JBowman Creative does across Middle Tennessee, and each site is built around how that customer actually searches.

Want a website that works this hard?

JBowman Creative designs and builds custom websites in Nashville with the SEO foundations built in, then grows them with SEO, Google Ads, video, and social from one team. See more of the work on the website design page.

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