Case studies / Website design
Custom pools sell on proof. The website leads with it.
A pool and landscape builder website for Winborn Landscape Construction, Thompsons Station, Tennessee
Winborn Landscape Construction designs and builds custom pools, landscapes, and hardscapes for homeowners across Williamson County and Middle Tennessee, with in house crews and a promise to finish the work before asking for payment. JBowman Creative designed and built winbornlandscape.com to give a high ticket residential buyer everything they need to trust the company before the first site visit.
- Flagship service
- Custom pools
- Home market
- Williamson County
- Vertically integrated
- In house crews
- Certification
- Belgard Master Craftsman
The challenge
A custom pool is one of the largest purchases a homeowner will make outside the house itself, and the research phase is long. Buyers compare galleries, look for licenses, read reviews, and want to know who will actually be in their backyard. Winborn had the credentials (a Tennessee contractor license, Williamson County and City of Brentwood licenses, and a Belgard Master Craftsman certification) and a body of finished work that spoke for itself. It needed a website that put all of that in one place and made the next step obvious.
It also needed to make Winborn's vertically integrated model legible: one company and one set of crews, from design through completion, on time and on budget.
What we built
A visual, service led site that opens on custom pools, then branches into landscapes and hardscapes, with the story, the gallery, and the approach behind it.
- Custom Pools, Services, and Our Approach pages, plus a Story section with About Us and a Project Gallery
- A project gallery organized across all three service lines
- License numbers and the Belgard Master Craftsman credential displayed on the site
- Client testimonials in the customers' own words (“Organized, professional, and VERY responsive”)
- A contact form that captures name, email, phone, and project details, alongside the phone number and office hours
Built for search. Custom pools, landscapes, and hardscapes each get their own heading and page, which is how a homeowner searches, and the site names Thompsons Station and the surrounding Williamson County market it serves. Canonical tags and structured data are in place, and the build is fully responsive for the homeowner researching from a phone in the backyard.
The results
- Live at winbornlandscape.com
- Licenses, testimonials, gallery, and inquiry form all live on the site
Questions about the Winborn Landscape Construction project
What did JBowman Creative build for Winborn Landscape Construction?
A gallery driven residential website covering custom pools, landscapes, and hardscapes, with licenses, testimonials, and a project inquiry form built in.
What should a pool builder's website include?
A gallery of finished work, the exact licenses and certifications the company holds, real customer reviews, and a form that captures the project details a designer needs before the first call.
Is a pool builder site different from a home builder site?
The buyer is the same person, a homeowner making a large, researched purchase, so the proof has to be the same: finished work, credentials, reviews, and an easy way to start the conversation.
Want a website that works this hard?
JBowman Creative designs and builds custom websites in Nashville with the SEO foundations built in, then grows them with SEO, Google Ads, video, and social from one team. See more of the work on the website design page.
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