Case studies / Digital marketing
From 2,000 followers to 11,500, and a practice that doubled.
Website, SEO, branding, Google Ads, and social media for Roach Family Dentistry, Nashville
JBowman Creative has been the marketing partner to Roach Family Dentistry, a Green Hills, Nashville practice founded in 2000 by Dr. David and Linda Roach, for five years: a redesigned website, local SEO, a refreshed brand and logo, Google Ads, and social media, run as one program. Over that time the practice has doubled, more than 22,000 conversions have come through the campaigns, and its Instagram audience has grown from 2,000 followers to 11,500.
- Business growth
- 2x
- Conversions generated
- 22,000+
- Instagram followers
- 2,000 to 11,500
- Organic social views
- 10M+
- Google Ads managed
- Nearly $1M over 5 years
The challenge
Roach Family Dentistry is a 30 person practice that Nashville has voted among its best since 2012, and in 2020 almost none of that was visible online.
- An outdated website. Poor navigation and no search optimization, so it neither attracted traffic nor turned visitors into patients.
- No targeted marketing. Digital efforts were minimal and unstructured, with no plan for reaching patients in the practice's part of Nashville.
- Low search visibility. Weak rankings meant a steadily falling number of inquiries from people searching for a dentist.
- An underused social presence and an inconsistent visual identity, which made it hard to show the community the care the practice is known for.
What we built
One program across every channel, built in the order that makes each piece feed the next:
- Website redesign and development. A responsive, modern site aligned to the new brand, with streamlined navigation, clear calls to action, and faster load times.
- Search engine optimization. Keyword research for local intent, on page and technical SEO, Google Business Profile optimization, and copy written for a patient's actual concerns.
- Branding and graphic design. A revitalized logo, brand guidelines, and collateral for print, digital, and social.
- Google Ads. Campaigns aimed at patients actively searching for dental care in Nashville, refined continuously on keywords, copy, and audiences, with nearly $1 million in spend managed over five years.
- Social media. Reels and posts that show the practice's expertise and personality, which took the account from 2,000 to 11,500 followers and from 50,000 to more than 10 million organic views.
- Tracking and reporting. One real time dashboard and detailed monthly reports on ad spend efficiency.
The results
- The practice has doubled over five years of working together
- More than 22,000 conversions generated by the campaigns
- Instagram grown from 2,000 followers to 11,500
- Organic social views up from 50,000 to more than 10 million
- Nearly $1 million in Google Ads spend managed with continuous optimization
JBowman Creative has just been AWESOME. We started at 2,200 followers on IG and blew up to over 11,000. We saw a nice uptick in patients, and our Google ads just keep getting better as well. Our business has grown steadily while working with JBC, and I highly recommend them.
Questions about the Roach Family Dentistry project
What did JBowman Creative do for Roach Family Dentistry?
Website design and development, SEO, branding and graphic design, Google Ads management, and social media, delivered as one program over five years.
How did the practice grow its Instagram from 2,000 to 11,500 followers?
A content strategy built around patient education, practice highlights, and community, executed as reels and posts on a consistent schedule and adjusted on engagement data.
What did the Google Ads campaigns deliver?
More than 22,000 conversions over five years, with nearly $1 million in spend managed and optimized continuously on keywords, ad copy, and audience targeting.
Does JBowman Creative work with other dental and medical practices?
Yes. Regulated practices need marketing that respects patient privacy and professional standards, and the same website, SEO, ads, and social program adapts to any practice with a local patient base.
Is this the same client as the AI review reply case study?
Yes. The AI review reply engine came later, once the practice's Google profile had grown past 1,100 reviews. That case study covers how replies are drafted and approved today.
Want this kind of growth for your practice?
JBowman Creative runs the whole program for local businesses that want to grow: websites, SEO, Google Ads, social media, and video, measured in one place and reported in plain language.
Talk to us about your marketing Next case study: Flying High Again