Jonathan EyresApril 14, 2026 · 3 min read

5 Marketing Trends That Sound Ridiculous… Until They Actually Work

Here’s the uncomfortable truth: The content that feels “wrong” to a polished brand brain is often exactly what performs in today’s attention economy. Let’s break down five marketing trends that sound ridiculous on the surface, but are quietly driving real engagement, reach, and in some cases, revenue.

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Jonathan EyresAugust 1, 2025 · 6 min read

4 (and a half) Reasons Video Is Your SEO Wingman

Let’s be honest. Most “content strategies” look like someone duct-taped ChatGPT to a calendar and yelled, “Publish!” Meanwhile, the brands quietly filming scrappy TikToks, slicing them into Reels, and embedding the best bits on their site are reaping the rewards of smart video SEO. Their branded search and rankings are climbing, not because of some magical algorithm trick, but because they’re creating content that actually engages humans. Coincidence? Sure. I only eat kale for the flavor.

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Jonathan EyresJune 10, 2025 · 2 min read

How to Write Blog Posts That Generate Leads

Learn to craft blog posts that generate leads effectively. Discover strategies to align your content with audience needs and convert visibility into leads.

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