The Best Email Marketing Tools for Businesses
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The Best Email Marketing Tools for Businesses

  • Writer: Jonathan Eyres
    Jonathan Eyres
  • 18 minutes ago
  • 3 min read

Laptop displaying text "The Best Email Marketing Tools for Businesses" with JBOWMAN CREATIVE logo. Desk with stationery in background.

If social media is the party, email marketing is the follow-up text that actually seals the deal. And unlike your average DM, email still converts like a champ. But here’s the kicker—you can’t just blast your audience from Gmail and hope for the best. You need the right tool for the job.

So, let’s break down the best email marketing platforms for businesses—what they’re good at, where they shine, and which one won’t make you want to throw your laptop out the window.


1. Mailchimp – The OG Crowd-Pleaser

  • Best for: Small businesses and beginners

  • Why it rocks: Super intuitive, drag-and-drop builder, and free plan for up to 500 subscribers.

  • Cool features: Pre-built templates, basic automations, and audience segmentation.

  • Watch out: Pricing scales faster than a toddler on a sugar rush once your list grows.


Quick Recap: Mailchimp is like the training wheels of email marketing—friendly, reliable, but eventually you’ll outgrow it.


2. ConvertKit – Creator-Friendly Powerhouse

  • Best for: Bloggers, content creators, and solopreneurs

  • Why it rocks: Built for storytelling, simple automations, and beautiful plain-text style emails.

  • Cool features: Tag-based subscriber management, visual automation builder.

  • Watch out: Not the flashiest design options—more substance than sizzle.


Quick Recap: ConvertKit is the indie coffee shop of email tools. Clean, authentic, and adored by creators.


3. HubSpot – The Cadillac of Email Marketing

  • Best for: Growing companies that want email + CRM + automation in one

  • Why it rocks: Robust automation, CRM integration, sales pipelines, and deep analytics.

  • Cool features: Personalization tokens, dynamic content, enterprise-level reporting.

  • Watch out: Costs escalate quickly if you want all the bells and whistles.


Quick Recap: HubSpot is like dating someone with a yacht—glamorous, powerful, but definitely not cheap.


4. Klaviyo – E-commerce’s Best Friend

  • Best for: Online stores and product-based businesses

  • Why it rocks: Deep integrations with Shopify, WooCommerce, BigCommerce.

  • Cool features: Automated product recommendations, abandoned cart flows, segmentation by purchase behavior.

  • Watch out: Overkill if you’re not in e-commerce.


Quick Recap: Klaviyo is the friend who remembers exactly what you ordered last time and casually suggests it again.


5. ActiveCampaign – Automation Ninja

  • Best for: Businesses serious about workflows and complex automations

  • Why it rocks: Advanced segmentation, lead scoring, and CRM integration.

  • Cool features: Predictive sending, conditional content, multi-step automation sequences.

  • Watch out: Takes a learning curve—definitely not plug-and-play.


Quick Recap: ActiveCampaign is the Swiss Army knife of email tools—endless functionality, but you’ll need to learn how to use all the parts.

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“Victorinox, the Victorinox emblem, and the Swiss Army Knife design are trademarks of Victorinox AG. The use of this image is for illustrative purposes only. This content is not affiliated with, endorsed by, or sponsored by Victorinox AG.”

6. Constant Contact – The Reliable Veteran

  • Best for: Small to mid-sized businesses looking for simplicity

  • Why it rocks: Event marketing tools, surveys, and decent template library.

  • Cool features: Easy integrations, simple automations, strong support.

  • Watch out: Features feel a bit dated compared to newer tools.


Quick Recap: Constant Contact is like that dependable minivan—maybe not sexy, but it’ll always get you where you need to go.


7. GoHighLevel – The All-in-One Hustler’s Toolkit

  • Best for: Agencies, consultants, and businesses that want more than just email

  • Why it rocks: Combines email marketing with CRM, funnels, SMS, reputation management, and automation in one platform.

  • Cool features: Drag-and-drop funnel builder, pipeline management, two-way SMS and email, white-label options for agencies.

  • Watch out: With so many features, it can feel overwhelming at first—this isn’t just email, it’s the whole circus.


TLDR: GoHighLevel is like the Swiss Army knife that also comes with a kitchen sink. If you’re running an agency, it can practically be your business-in-a-box.

A short-haired woman in a green coat is holding two mobile devices, one phone, one tablet reading and enjoying your digital journey.

Final Thoughts

The best tool depends on your needs:

  • Start small? Go Mailchimp.

  • Creator or blogger? ConvertKit.

  • E-commerce? Klaviyo.

  • Want it all (and have the budget)? HubSpot or ActiveCampaign.


Email marketing isn’t dead. In fact, it’s still the channel with some of the highest ROI around. So pick the platform that matches your goals, write emails people actually want to open, and remember: an inbox invite is a privilege—don’t waste it.


Next Up: We’ll dive into “Email Segmentation: Personalization That Drives Sales”—because sending the same email to everyone is like giving socks for every gift. Technically fine, but no one’s thrilled.


Check back every week to keep up with all of our tips at The Ultimate Guide to Digital Marketing: Strategies, Trends, and Best Practices.

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