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TikTok vs. Instagram: Where Should Your Brand Be?
With short-form video dominating user engagement and algorithmic reach, many businesses are asking the same question: Should we focus on Instagram or TikTok?
Both platforms offer massive reach and creative opportunities—but the right choice depends on your brand, your audience, and your goals.
Jonathan Eyres
2 days ago2 min read
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Social Media Strategy: Choosing the Right Platforms for Your Business
You don’t need to be everywhere—just where it counts. One of the most common mistakes businesses make in social media marketing is trying to maintain a presence on every platform. The truth is, your ideal audience isn’t on every channel, and spreading yourself too thin can lead to underwhelming results.
Jonathan Eyres
Jul 12 min read
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