Jonathan Bowman
GEO Is Not An SEO Problem, And Pitching It Like One Is Why It Stays Broke
AI search has a measurement blind spot that looks a lot like the old walled garden problem. Here is why SEOs keep failing to get GEO funded.
3 views0
Jonathan Bowman
AI Broke Your Attribution Model. Stop Trying to Fix It.
AI is creating demand you can't track in your dashboard. Here is why chasing perfect attribution is the wrong response to the trust and attribution gap.
4 views0
Jonathan Bowman
Familiar Is Not Trusted, And That Breaks Your GEO Plan
Gen Z treats Claude and OpenAI like brands, but only 28% of Americans trust AI assistants. Here is why that gap wrecks the way most people are planning for AI.
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Jonathan Bowman
Stop Measuring AI Visibility Like a Vanity Metric
Citations, sentiment, and LLM referral traffic make weak KPIs. Here are the AI visibility metrics that actually connect to leads, pipeline, and revenue.
3 views0
Jonathan Bowman
Zero Click Searches Hit An All Time High. That's Not The Story.
Zero click searches are at a record high in 2026, and everyone's panicking. Here's why the death of the open web is the wrong conclusion to draw.
3 views0
Jonathan Bowman
The Google AI Opt Out Is Not the Escape Hatch You Think It Is
Everyone wants an off switch for Google's AI Overviews. The real opt out control is narrower than it sounds. Here's what it covers and what to measure first.
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Jonathan Bowman
More Pages Was Never a Strategy: Why Google Treating Search Pages Like a Hack Should Worry You
Google may treat spammed internal search pages as a site quality problem, even like a hack. Here is why chasing page count quietly damages your whole site.
2 views0
Jonathan Eyres
The Future of Marketing Is Leaner, Smarter, and Less Impressed by Ping Pong Tables
For decades, marketing and advertising had a look. A group of creative people sitting in a room. Someone sipping scotch. Someone smoking a cigarette. A half written tagline on the board. A dramatic pause. Then suddenly, the big idea lands. Boom! Campaign solved. But that's not the whole truth.
9 views0
Jonathan Eyres
5 Marketing Trends That Sound Ridiculous… Until They Actually Work
Here’s the uncomfortable truth: The content that feels “wrong” to a polished brand brain is often exactly what performs in today’s attention economy. Let’s break down five marketing trends that sound ridiculous on the surface, but are quietly driving real engagement, reach, and in some cases, revenue.
18 views0
Jonathan Eyres
4 (and a half) Reasons Video Is Your SEO Wingman
Let’s be honest. Most “content strategies” look like someone duct-taped ChatGPT to a calendar and yelled, “Publish!” Meanwhile, the brands quietly filming scrappy TikToks, slicing them into Reels, and embedding the best bits on their site are reaping the rewards of smart video SEO. Their branded search and rankings are climbing, not because of some magical algorithm trick, but because they’re creating content that actually engages humans. Coincidence? Sure. I only eat kale for the flavor.
34 views1
Jonathan Eyres
How to Write Blog Posts That Generate Leads
Learn to craft blog posts that generate leads effectively. Discover strategies to align your content with audience needs and convert visibility into leads.
43 views0
Jonathan Eyres
What is Content Marketing? Strategies for Long-Term Growth
Discover the power of content marketing for long-term growth. Learn strategies to attract, engage, and convert with expert marketing insights.
37 views0